Hi there,

It’s Iris again, who makes blobs everyday.

Once the name was decided, I had to create a website and branding assets. I’d spent most of graduate school mastering the art of getting it done, rather than getting it perfect, and I thought this project would be a perfect chance to put that into practice. But creative decision fatigue kicked in, and I learned that it’s often better to stop and come back to it. I went through around four rounds of design, spending a week just to decide on the fonts. Then, I tested several versions of business cards. I printed them, cut them, and laminated them with colorful cardstock paper. A few weeks later, I settled on the square ones and had no intention of updating them again. I designed and hand-cut every single one of the thank you cards, and every time the slicing knife went down, I felt thankful and enjoyed the process.

One motto for this project is to do the best work with the least amount of friction and effort. Efficiency, functionality, and cost come first when finding a packaging solution, with no compromise on aesthetics. Stamps are used for most of the packaging.

Caught up in all the tasks, I found it fun to switch between them because creative energy and focus have a limited reserve each day. Changing tasks helps and makes the day more enjoyable.

It was extremely cold and windy today and yet I am thankful for another day of this life. Keep warm and stay tuned. :) Iris. 01.04.2024